Wine in Museum
Over the past few years, there has been a growing trend among Millennials and Gen Z to consume non-alcoholic beverages.
According to the press, magazines, and social media, wine, beer, spirits, and other alcoholic beverages are now considered "cringe", "trashy", and "uncool".
It has been observed that the consumption of wine, particularly red wine, has been decreasing globally over the past few years.
Recent studies and articles in the wine press suggest that in France alone, the consumption of red wine has fallen by 32% compared to a decade ago.
It is sad news for me as a Gen X Sommelier and Wine Buyer.
It inspired me to create this illustration of "Wine" in a museum to depict the uncertain future of wine.
Just keep drinking in moderation. No need to binge on it.
Cheers! Santé!
Dom
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#nonalcoholic #beverage
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